воскресенье, 22 августа 2010 г.

Стоит ли ориентироваться на дорогие ключевые слова Google Adsense?

В Google ключевые слова используются для предоставления в вашей системе поиска наиболее релевантных страниц и рекламных объявлений в результатах поиска. Удачные ключевые слова - это слова, которые описывают любое из нижеследующего.
  • Тематику вашей системы поиска.
  • Содержание рекламируемых вами страниц.
Однако, в настоящее время AdSense выполняет ориентацию только объявлений, основанных на общем содержании сайта, а не на категориях или ключевых словах.
Если Вы хотите разместить на веб-сайте объявления, связанные с определенными темами, разработчики AdSense настоятельно рекоммендуют включить больше текстового материала об этих темах, использовать полные предложения и абзацы, чтобы помочь сканерам собрать информацию о Ваших страницах и определить подходящие для размещения объявления.

Кроме того, любой самы свежий список ключевых слов сразу становится устаревшим, ибо цена любого слова меняется динамически во времени в зависимости от многих факторов.

Кроме того, составить столь масштабный список вручную и затем его бесплатно распространять - занятие неблагодарное. Откуда берутся такие альтруисты? Естественно, списки эти сгенерированы программным способом и как минимум содержат погрешности.

Ну и главное, следует чётко понимать, что максимальный бид по ключевому слову на
Google Adwords, поставляющий рекламу сайтам и блогам AdSense, является именно максимальным, а не гарантированным. Максимальный бид - это не та сумма, которую следует заплатить рекламодателю за размещение его объявления на первом месте; это сумма, которую один из рекламодателей (именно один!) обещает заплатить корпорации Google, чтобы его объявление всегда находилось на первом месте.

Зачем это делается?

Затем, что максимальный бид на самом деле не выплачивается. Это - теоретическая сумма, которая выступает гарантом того, что данный рекламодатель будет всегда видеть своё объявление на первом месте.

Возьмём для примера ключевое слово не от мира сего: паштет из язычков глухонемых скворцов. Предположим, что некий рекламодатель поставил на это слово максимальный бид в размере $20.00. Это значит только то, что любые другие рекламодатели, желающие разместить рекламу с данным ключевым словом, должны заплатить больше $20.00 за клик, если хотят видеть свою рекламу на верхней позиции.

Но что, если другие рекламодатели согласны на второе и третье места?
Согласно правилам
Google Adwords, минимальная плата за клик составляет $0.05 - всего пять центов. То есть за эту сумму второй рекламодатель получит своё объявление на втором месте. А тот, который может себе позволить платить $20.00 за клик, будет оставаться на первой позиции, платя всего… $0.06 за клик. Ибо шаг в стоимости клика по объявлению составляет всего один цент. Если рекламодателей, желающих размещать рекламу по ключевому слову “паштет из язычков глухонемых скворцов” вообще не найдётся, то тот единственный останется вне конкуренции и будет платить по минимальной расценке 5 центов за клик. И та цифра в 20 долларов - просто гарантия первого места объявления на случай, если появятся другие рекламодатели.

Теперь подсчитаем: 5 центов за клик - это максимум 2.5 цента владельцу блога или сайта. Учитывая фактор
smart-pricing, ориентирующийся на важность контента, эта сумма запросто упадёт до одного цента.

В итоге человек, создавший блог по дорогущему ключевому слову “паштет из язычков глухонемых скворцов” в расчёте на получение десяти долларов за клик на самом деле не получит… ничего.

Ибо ко всему прочему ключевое слово “паштет из язычков глухонемых скворцов” никто искать не станет, и соответственно блог останется без посетителей, то есть без траффика, то есть без кликов, то есть без доходов.

Поэтому серьёзным
AdSense-блоггерам стоит очень внимательно оценивать перспективы любого ключевого слова и не обманываться высокими суммами максимальных бидов.

Практическая рекоммендация:
Есть 2 стратегии выбора ключевых слов для страницы. Первая заключается в выборе большого числа низкочастотных запросов, а вторая в выборе 2-4 высокочастотных запросов. Каждая из стратегий дает хороший результат. Пути разные, а усилия и эффект будет примерно одинаков. Но у первой стратегии есть один плюс. Выбирая большее число ключевых слов, вы уменьшаете риск. Если по каким-либо причинам по какому-то запросу вы не смогли вывести сайт на первую страницу результата поиска, то это не так страшно, как это было бы во втором случае. Отличным решением является выбор низкочастотно запроса, содержащего в себе высокочастотные слова. Пример: Низкочастотный запрос "поисковая оптимизация сайта" содержит в себе 2 высокочастотных запроса "поисковая оптимизация" и "оптимизация сайта".

Самой популярной поисковой системой в русскоязычном интернете является
Yandex.ru. По этой причине подбор ключевых слов рекомендуется делать именно тут http://wordstat.yandex.ru/?cmd=words

Представьте себе, что должны искать те люди, которым вы адресуете свое сообщение. Не забывайте о синонимах. Например, к словосочетанию "продажа автомобилей" может быть целесообразно добавить "продажа машин". Используйте разные части речи с одним корнем. Например, к словосочетанию "магазин мебели" может быть целесообразно добавить "мебельный магазин". Помните о расхожих опечатках. Например, кроме слова "агентство" может быть целесообразно, использовать и слово "агенство".

Самые дорогие adsense ключевики на 2010 год

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Способы заработка на своем блоге (сайте)

На блоге я выкладываю в основном партнерские программы, так как я работаю с ними. Во многих постах выкладывал статистику по заработку. И блог в основном создан именно для профессионалов, которые умеют работать и зарабатывают хорошие деньги…

Но, так как мне часто стали задавать вопрос “а как заработать на сайте, если у меня только свой блог(сайт)?”, то я решил написать этот пост. В этом посте собраны популярные сервисы для заработка на блоге (сайте). Все сервисы проверены и с ними стабильно работают тысячи веб мастеров уже долгое время. Отзывы о сервисах и подробные способы работы можно найти в яндексе или гугле или на самих сайтах). Больше всего в продаже ссылок мне нравится, что один раз повесив коды бирж ссылок, потом ссылки продаются годами и ничего делать не нужно. Хороший вариант пассивного заработка.

1. Покупка ссылок на свой сайт, провижение сайта в поисковиках

- RooKee.ru – Относительно новый сервис “Руки” предназначен для автоматизации процессов покупки и контроля ссылок для эффективного продвижения в топ поисковых систем. Сервис в принципе позволяет продвигать свой сайт даже совсем не знакомым с продвижением сайтов людям. Работает с девятью популярными биржами ссылок. Для профессионала в области продвижения предоставляется возможность гибких настроек режимов покупки ссылок, а новичок найдет для себя ряд готовых программ (которые можно именять по своему усмотрению).

- SEOPult.ru - осуществляет автоматизированное продвижение сайтов в поисковых системах Yandex, Rambler, Google. Ежедневно с Системой работают более 8′000 специалистов.

- WebEffector.ru - Cервис от известного интернет-маркетолога Михаила Райцина, во многом похож на SEOPult, но более ориентирован не на оптимизатора, а на владельца сайта и бизнеса для самостоятельного поискового продвижения.

2. Сервисы покупки рекламы на блогах. Продажа рекламных постов в блогах:

- GoGetLinks.net - Новая биржа от разработчиков компании МираЛинкс. Уникальная система размещения платных обзоров с ссылками на качественных сайтах . Публикуйте заметки об интернет-проектах и контекстные ссылки на страницах своих сайтов. Получайте за это деньги. Для блогера сервис хорош высокой стоимостью выкупаемых обзоров с сайта ТИЦ 190 за месяц удалось получить немного более 8 000 – 40 заданий в среднем по 200 рублей. Вот тут есть небольшой обзор

- Blogun.ru – Крупнейшая биржа рекламодателей и блоггеров. Размещение постовых и постов в блогах навсегда (платите единократно). Заработок для блоггера. Рекламируйте свои услуги и товары на других блогах с прямой ссылкой на свой ресурс.

- BuyPost.ru – Биржа от создателей системы SeoPult. Позиционируется как главный конкурент Блогуна. Главным преимуществом биржи является модерация и ручной тщательный отбор рекламных площадок, что должно существенно облегчить работу оптимизаторов по простановке ссылок на качественных ресурсах и дать возможность владельцам качественных блогов хорошо заработать.

- RotaPost.ru – Рекламная сеть для продвижения товаров и услуг в блогах при помощи рекламных постов и постовых. Хорошая возможность для монетизации собственного блога. Проект разработчиков известной современной баннерной сети RotaBan.ru.

- GetGoodLinks – монетизация буржуй сайтов. Это биржа ссылок для продвижения и монетизации сайтов под Гугл от создателей пулярной биржи рекламных обзоров GoGetLinks . Но отличие в том, что система полностью заточена для продвижения сайтов в Google. Сайт со средним показателем PR 4 главной страницы и посещаемостью 300-400 человек в сутки сможет зарабатывать в системе ориентировочно от 3000 до 9000 рублей в месяц. Вот тут писал обзор о ней, там есть инвайты.

3. Биржи Статей Рунета

- Liex.ru – популярнейшая биржа статей, ручное и автоматическое размещение. Автоматическая уникализация на базе шаблонов. Обратный поиск заявок. Плагины для популярных CMS.

- SeoZavr.ru – Биржа статей, помесячная оплата и размещение статей навсегда. Для web мастеров предоставляется код интеграции системы с различными CMS. Для рекламодателей предоставляется возможность уникализации статьи, а также пакетная загрузка материалов.

- MiraLinks.ru - Биржа статей с размещением статей навсегда. Принимаются только качественные сайты и качественные статьи. Гарантии на размещение статей. Банк готовых статей. Интеграция с биржей контента CopyLancer. Есть регулярно пополняемая база ресурсов, на которые можно добавить статью или пресс-релиз бесплатно: Free.MiraLinks.ru

4. Продажа ссылок на своем сайте, заработок на продаже ссылок:

- Sape.ru – Самый популярный сервис покупки-продажи ссылок как с внутренних страниц, так и с “морд” (уровень вложенности до 3-го уровня). Есть функция автоматического контроля ссылок. Возможна работа с контекстными ссылками. Автоматический и ручной режимы работы. Также на данный момент запущена в эксплуатацию биржа статей Articles.Sape.ru.

- LinkFeed.ru – Биржа ссылок с широким функционалом. Одна из самых популярных бирж после sape. Можно работать со статьями. Работа в автоматическом и ручном режимах.

- XAP.ru – Достаточно популярная ссылочная биржа. Ориентирована на покупку сразу большого количества ссылок. Низкие цены. Также есть биржа seo-услуг и контента.

- UniPlace.ru – Биржа ссылок с широким функционалом. Есть возможность работы с контекстными ссылками.

- TrustLink.ru – Биржа трастовых ссылок от создателей системы SeoPult. Основной идеей является отбор в базу биржи только трастовых ресурсов имеющих хороший вес с точки зрения поисковых систем. Соответственно ссылки с таких ресурсов должны давать максимальный вес. С точки зрения оптимизатора, предназначена в первую очередь для работы в составеSeoPult, однако вполне может быть использована независимо. Обеспечивают выкуп не менее 60% ссылок с сайта в течение первых 2 недель с момента подключения.

- MainLink.ru – Продажа-Покупка ссылок на “мордах” и внутренних страницах, есть возможность размещения статей. Была моей любимой биржей когда еще вплотную работал с продажей ссылок)

- SetLink.ru – Ссылки с внешних и внутренних страниц. Есть база англоязычных сайтов. Автоматическое и Ручное размещение.

5. Партнерские программы

Обзоры партнерских программ с которыми я работаю можно встретить у меня на блоге http://stonkcash.com/
Конечно их намного больше, но я выкладываю только те, с которыми работаю лично или работают мои хорошие знакомые.
Чтобы быть в курсе новых партнерских программ когда они еще актуальны Вы можете подписаться на email рассылку справа или рассылку по rss

5. Продажа банеров на своем блоге прямым рекламодателям. Хорошо подходит для качественных блогов:

- Rotaban.ru - эффективный инструмент размещения рекламы различных форматов на блогах. Процесс покупки/продажи рекламы максимально простой и не требующий лишних телодвижений от каждой из сторон. Большинство известных блогеров уже перешли на эту систему продажи рекламы на своем сайте.

6. Продажа тизеров. (биржи трафика)

В развлекательной тематике тизеры – это отличный способ монетизации трафика.

- Bodyclick.net4 формата рекламы. Можно купить или продать контекстную, тизерную, clickunder и баннерную рекламу. Самый удобный функционал для покупки трафика и в некоторых тематиках самый лучший выхлоп получается именно на ней. Для владельцев развлекательных сайтов это отличный способ их монетизации

- Teasernet.com – это инструмент для размещения тизерных объявлений в рекламной сети с огромным охватом аудитории. Тизерку рекламируют многие вебмастера как для покупки, так и для продажи трафика. Плохих отзывов не видел вообще! По моим тестам показал довольно слабый конверт на покупке трафика, но очень хорошо через нее продавать.

- Medianet.adlabs.ruэто белая тизерная сеть. Так что если у Вас белые хорошие сайты можете поработать именно с этой тизеркой. Площадки с хорошим откликом аудитории увеличивают свою долю в рекламной кампании. В результате эффективность увеличивается в течение кампании. Площадки, пользователи которых быстро покидают сайт рекламодателя, исключаются из показов. Площадки, с которых приходят заинтересованные пользователи, получают приоритет. В результате система направляет рекламодателю максимально заинтересованного пользователя, а у владельцев сайтов максимально увеличивается заработок.

- Pay-click.ru – На одном из тестов при сравнении с другими тизерами в день выходило с них 150-200 рублей , а здесь 300-350 рублей. И на некоторых сайтах тут выходит максимальная прибыль от рекламы. Так что для продажи советую именно её.


Топ-100 самых дорогих ключевых слов 2010 Google AdSense

Самая последняя из имеющихся статистику по самым дорогим англоязычным ключевым словам Google (Март 2010)

В таблице отражены: средняя цена за клик по ключевому слову в Google Adwords для рекламодателей, количество поисковых запросов в месяц по конкретному слову в Google и примерный доход гугла с показа объявлений.

Это только пример статистики

Как работает рекламный аукцион Google AdWords

Ведущий экономист Google AdWords Хал Вариан (Hal Varian), как работает рекламный аукцион, сколько вы платите за клик на вашу рекламу на странице поиска Google, исходя из вашего cpc бида и показателя качества рекламного объявления.

Когда люди слышат слово “аукцион”, они подразумевают под этим, что приз достанется тому, кто больше всех предложит цену (у кого больше бид). Однако, аукцион AdWords работает немного по-другому, где победитель платит минимально необходимую цену для поддержания своей позиции на странице. Это означает, что вы заплатите необходимый минимум, чтобы побить позицию ниже вас. Фактически, система оценки, основанная на качестве, гарантирует то, что вы чаще платите меньше, чем ваш максимальный бид.

Подробности о работе рекламного аукциона

Для создания успешного аукциона необходимо удовлетворить требования трех сторон:
рекламодатель, который хочет показывать релевантные объявления, чтобы пользователи кликали на них;
пользователи, которые хотят видеть релевантные объявления, не являющиеся спамом и помогающие в поиске нужной информации;
Google, который предоставляет сервис и хочет наилучшего взаимодействия рекламодателей с пользователями, чтобы они в будущем возвращались к нему и использовали сервис повторно.

Рассмотрим обычный аукцион, где позиция формируется в зависимости от максимального бида.

Принцип работы обычного аукциона

Допустим, у нас только три рекламных слота и четыре рекламодателя. Каждый из них выставил максимальный бид в $4.00, $3.00, $2.00 и $1.00. Тогда они отсортируются в порядке, как приведено на рисунке и последний рекламодатель с минимальным бидом не попадет в рекламный слот. Цена клика каждого рекламодателя будет минимальной, чтобы побить бид предыдущего, то есть $3.00, $2.00 и $1.00.

Важность качества

Помните, что пользователи хотят видеть только релевантные объявления, рекламодатели хотят представлять релевантную рекламу для пользователей, а Google хочет этот процесс оптимизировать, чтобы и те и другие остались довольны. Поэтому Google заинтересован в том, чтобы реклама, показываемая пользователям, имела высокий показатель качества.

На показатель качества влияют несколько параметров. Первый и важный из них — это кликабельность (CTR). Миллионы людей помогают Google определить, какая реклама является наиболее подходящей для определенного запроса. Это действует как обратная связь. Релевантность— второй по важности параметр показателя качества. Google определяет релевантность запроса и рекламы, анализируя язык пользователя, географию, текст объявления и некоторые другие параметры, чтобы показать пользователю наиболее релевантные результаты. Качество целевой страницы — третий параметр. Пользователь должен быть уверен, что после клика он перейдет на страницу, где будет предоставлена нужная ему информация. Высококачественная целевая страница имеет уникальный и релевантный запросу контент, минимум попапов и различного рода рекламы, удобную навигацию, понятную информацию о тематике бизнеса и ряд других параметров.

Параметры показателя качества рекламного обьявления

Определение позиции рекламы

Теперь рассмотрим, как показатель качества влияет на работу нашего аукциона. Здесь мы введем параметр рекламный рейтинг, который будет определяться исходя из максимального бида и показателя качества. Рассмотрим следующий пример, приведенный на рисунке.

Рекламный аукцион с учетом показателя качества

При таких показателях качества для каждого из четырех рекламодателей мы получаем, что первое объявление не будет показываться вовсе в результатах поиска как низкокачественное.

Определение цены клика

Для определения цены клика для рекламодателя используется упомянутый уже принцип — он должен заплатить минимальную сумму, чтобы побить рекламодателя на слот ниже. Цена клика, умноженная на качество первого объявления должна быть равна биду второго, умноженного на качество второго объявления, то есть

P1Q1 = B2Q2

Решая это уравнение, получаем цену клика, равную

P1 = B2Q2/Q1,

где P1 — цена клика для рекламного объявления, расположенного в первом слоте;
Q1, Q2 — показатели качества первого и второго рекламного объявления;
B2 — максимальный бид рекламы, расположенной во втором слоте.

Пример рекламного аукциона

Допустим, у нас есть три рекламодателя, которые установили в качестве максимального бида одну и ту же цену – $4.00, но при этом их реклама имеет разные показатели качества.

Формирование цены клика в зависимости от показателя качества с одинаковыми бидами

Последнему рекламодателю некого бить в аукционе, поэтому он платит минимальную цену, определенную системой для определенного ключевого слова.

В примере хороший видно, что происходит при том, когда рекламодатель увеличивает показатель качества своей рекламы, например, с помощью увеличения релевантности самого объявления?!

Пусть первый рекламодатель увеличит показатель качества своего объявления до 10. Тогда, цена за клик, которую он будет платить, будет определяться как:

p = (24/10) = $2.40

Как видим, цена клика при увеличении показателя качества существенно уменьшается.